E16: How to Write an E-book

July 7, 2018

E-books (electronic books) books are easier and less expensive to create and sell than p-books (print books) because they do not involve a publisher of printer and do not require shipping or inventory.

Basketball coaching legend, Chantal Vallee and I talk about how you can write an e-book.

Chantal is the uber-successful women's basketball coach at the University of Windsor.  She's taken to team "from underdog to top dog" and certainly has a good story to tell. 

Listen as we discuss best practices and tips how how you can write an e-book.  



E25: Rosh Sillars on managing your YouTube channel

July 2, 2018

Want to get more from your YouTube channel?

Join author and speaker, Michael Angelo Caruso and digital marketing expert, Rosh Sillars for a deep dive into YouTube. This video provides dozens of tips for being a "YouTuber."

Note: Things change on YouTube all the time. Feel free to leave updates and helpful comments below. We're all in this together.

Talking pointsfor this podcast episode include:

- YouTube mentors we subscribe to
- Why cards are important on YouTube
- The secret formula for thumbnails
- How to create a niche and playlists
- How to re-purpose your vids on other platforms
- A quick tour of YouTube analytics
- Recommended tools such as TubeBuddy and VidIQ

Remember to use your keywords in three places:

1. The video title (use about 50 of the 100 characters allowed)
2. The description (5,000 characters allowed)
3. The tags

Rosh's YouTube channel is at https://www.youtube.com/user/Rosh1203  

Find Michael on YouTube at https://www.youtube.com/MichaelAngeloCaruso  


E24: How to be funny when presenting (interviewed by Dave Sanderson, 5 of 5)

June 19, 2018

It's not easy to be funny when speaking or giving presentations.

Author and speaker, Dave Sanderson interviewed me for his Daily Flash Briefing program on Amazon and asked me to share some tricks of the trade.

Highlights of the interview include:

  • Is being funny a natural gift or can it be learned?
  • Why you should tell funny stories rather than funny jokes
  • What makes something funny?
  • Why "3" is a magic number in comedy
  • Using silence to be funny
  • How comedians rate laughs

Learn more about Dave at http://www.DaveSandersonSpeaks.com. Receive Dave's free video for overcoming adversity by texting BRACE4IMPACT to 797979.  

Learn more about my keynote offerings at http://www.MichaelAngeloCaruos.com

Check out and subscribe to the Humor playlist on my YouTube Channel at https://www.YouTube.com/MichaelAngeloCaruso


E23: The secret to amazing storytelling (interviewed by Dave Sanderson, 4 of 5)

June 15, 2018

This is a fun interview I did for Dave Sanderson's Daily Flash Briefing on Amazon.  We cover:

  • The basic seven types of stories
  • The three parts of a story
  • A real-time demo of a strong, proven signature story

Most good stories are short, true, interesting narratives that have a positive moral or takeaway.  Delivery is key when storytelling.  The story is important, but how you tell it is critical.  

Michael tells one of his famous "Above the Clouds" signature story, which is also available in a live keynote version on Michael's YouTube channel.   

Get more speaking and presentation tips at www.MichaelAngeloCaruso.com.   

Receive Dave's free video for overcoming adversity by texting BRACE4IMPACT to 797979.  Learn more about Dave at www.DaveSandersonSpeaks.com.  


E22: Moving from speaker to author (interviewed by Dave Sanderson, 3 of 5)

June 13, 2018

If you enjoy a healthy speaking career, you may want to explore the world of authorship and publishing.  

Speaking is a natural springboard to writing, but start small if you'd like to get an early win and stage bigger success.

You might, for example, publish a ten-point tip sheet on how to do something.  Self-publish this document by converting it to a .pdf and voila!  You're a published author.

If there's interest in your tip sheet, you can flesh out each tip into a book chapter. 

Remember, members of your audience like to learn in at least two ways: by listening to you and by reading what you write. 

This podcast interview with author and speaker, Michael Angelo Caruso is from Dave Sanderson's "Daily Flash Briefing" for Amazon.   

Get more speaking and presentation tips at www.MichaelAngeloCaruso.com.   

Receive Dave's free video for overcoming adversity by texting BRACE4IMPACT to 797979.  Learn more about Dave at www.DaveSandersonSpeaks.com.  


E21: How to stand out as a presenter (Interviewed by Dave Sanderson, 2 of 5)

May 14, 2018

Author and speaker, Dave Sanderson interviews presentation coach, Michael Angelo Caruso.  Michael shares tips on how you can stand out as a presenter.

It seems like everyone has a podcast and a YouTube channel these days.  

The best way to stand out is to differentiate your speaking style and your unique selling proposition.  

If everyone else is using PowerPoint, for example, consider not using it.  

Only use original content.  If you decide to use content from other speakers and authors, be sure to provide attribution.

If you're speaking on a panel, try to be the first speaker or the last speaker.

Get more speaking and presentation tips at www.MichaelAngeloCaruso.com.   

Receive Dave's free video for overcoming adversity by texting BRACE4IMPACT to 797979.  Learn more about Dave at www.DaveSandersonSpeaks.com.  


E20: Why are there so many bad presentations? (Interviewed by Dave Sanderson, 1 of 5)

May 12, 2018

Author and speaker, Dave Sanderson interviews, presentation coach, Michael Angelo Caruso as Michael shares tips on how you can be a better speaker.

Michael says that authenticty is the key.  "Good speakers are natural," says he says, "But it's difficult to be natural if you're nervous or if you don't speak very often or if you're worried about your own presentation."

Ironically, we think less of ourselves when in front of a group of people.  This can negatively impact our results.  

To improve your situatlon, consider properly rehearsing your presentation.  Man speakers practice what they say, for example, but few practice body movement, expression and gestures.  

More information about Michael at www.MichaelAngeloCaruso.com.   

Receive Dave's free video for overcoming adversity by texting BRACE4IMPACT to 797979.  Learn more about Dave at www.DaveSandersonSpeaks.com.  


E19: 5 ways to use testimonials

May 10, 2018

Testimonials are a great way to promote your brand.  When you say how great you are, it's advertising, but when others say how great you are, it's the TRUTH.

This podcast episode with Michael Angelo Caruso covers five ways to use testimonials to get the word out about your products and services.

1. Re-purpose the testimonial on your webiste.  Always get permission.

2. Use a screen shot to capture a cluster of your LinkedIn recommendations.  Share that .jpg on other social media platforms.

3. Display a short testimonial in your Facebook cover photo.  Unlike pics in regular posts, cover photos are visible to anyone who visits your page.  

4. Use hash tags to alert certain people and entities to your great testimonials.  Don't be heavy-handed about this.  Only do it when you don't have the other person's email address.

5. Marry the testimonial to an image of you and the other person.  This humanizes the endorsement.  Photos almost always get more attention than verbiage.  

Get more tips from Michael's blog and YouTube channel.  


E18: Red hot photographer, Shawn Lee, tells how he gets raving fans

April 2, 2018

Noe:  Meet Shawn Lee at the "Create Raving Fans" luncheon on Wednesday, April 11, 2018 in Troy, Michigan. Register at https://portal.clubrunner.ca/1475/Eve...

Honestly, there is no "secret" formula for creating raving fans. It can't be accomplished through marketing metrics, nor can is all cheerleading and social media. 

Shawn Lee, a well-known photographer from Detroit believes that what he does is half-technical and half-creative. This high-energy firebrand is all about being authentic in the servant leadership space. Shawn's an excellent photographer, but it's his passion for serving that's getting him noticed.

"You get out of people what you put into them," Shawn says.

Listen in as author and speaker, Michael Angelo Caruso asks Shawn about ways to create raving fans in any industry. More about Shawn at http://www.WeLovePhotographers.com and http://www.ShawnLeeStudios.com.

More on Michael at http://www.MichaelAngeloCaruso.com.


E17: Unsuccessful people often give advice

April 1, 2018

Everyone's opinion isn't equal. It may be politically incorrect to say so... ...but if I'm looking to solve a problem, I value the opinion of someone who's had a measure of success with the issue in question more than the person who has not.

In his book, "Principles," Ray Dalio suggests that the best opinions are from people who:

1) Can logically describe how to handle the problem
2) Have successfully solved similar problems in the past

Dalio is founder of Bridgewater, the most successful hedge fund manager in history. He's knows for creating an "idea meritocracy" at his organization that allowed for efficient problem solving.

More on this and other topics on Michael's blog at https://michaelangelocaruso.com/blog/ and podcast at https://michaelangelocaruso.podbean.com/.

This video was recorded near Detroit, Michigan.