Talk to Me

E53: The Power of Questions | Marketing Expert, Heather Doering

July 13, 2020
Enjoy this interview on the power or questions with Heather Doering.
Heather is a digital marketing expert and owner of Kick Ace Strategies in Michigan. Heather's a smart lady. She knows that good marketing requires knowing your target audience and that means asking good questions.
Watch the video version of this interview on the Michael Angelo Caruso YouTube channel at  -- Subscribe  to this YouTube channel to be notified of Michael’s new videos. Just click that silver bell!
There are two types of questions... read on to learn more....
Talking points:
1:00 Heather's background (inc. MA in Psychology from Michigan State University
3:00 Tips for marketing via social media and blogs
4:30 The art of questions
7:30 Questions that get good answers
11:00 Using "interviews" to qualify prospects
11:30 Save TONS of time with this screening strategy
14:15 How to use non-binary questions
18:00 How to not talk too much
16:40 The 3-word phrase that gets people to talk
20:00 Which famous interviewers have the best technique? (Jay Leno? Ellen DeGeneres? Oprah?) 23:00 How you can use questions to improve your marketing
There are two basic types of questions: binary and non-binary.
Binary questions are "closed" questions that can only be answered in two ways (yes or no, Tuesday or Wednesday, AM or PM, black or brown)
Non-binary questions are "open" questions that can only be answered through information exchange. Use binary/closed questions to qualify prospects and close deals. Use non-binary questions to learn how someone thinks and what they are feeling.
Ace Strategies is a digital marketing agency specializing in helping business-to-business clients. Visit the website to collect on your complimentary LinkedIn profile review or a strategy call. Visit KickAceStrategies dot com to get a complimentary evaluation of your LinkedIn profile valued at $200.
Heather has a degree in psychology from Michigan State University (Go Green!) and is a graduate of the Sandler Sales Training program. She also runs a women's entrepreneur group in SE Michigan.
More on Michael at his website and his "Present Like a Pro" group on Facebook.
Michael Angelo Caruso teaches presentation skills that will help you command the room, get noticed and advance your career. If you’re a leader or salesperson, Michael will help you become a better presenter for the rest of your life.
The most important business skill for leaders and salespeople is the ability to effectively communicate with groups of people. Look into leadership and sales training so you can keep teams interested, motivated and successful.
Use Michael to pump up your next conference or industry event. He’s one of the top keynote speakers in America. Choose from his menu of popular keynote topics. And his reputation is expanding, as he’s now spoken in Africa, Europe, the Middle East, Asia and South America.
Set up a free consult with Michael so you can crush your presentations and improve sales. Watch (and subscribe to) Michael’s channel on YouTube to learn how he can help your sales team.

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