Stimulating conversation from author, speaker and thought leader, Michael Angelo Caruso and guests.
Episodes
Saturday Feb 17, 2018
Saturday Feb 17, 2018
If you're in sales, focus on selling benefits of your product or service, not the features.
Features are facts, such as an SUV's cubic feet of legroom.
Benefits describe how the customer will feel after she uses your product or service.
The woman who buys a particular model of SUV from you, for example, will feel relaxed and refreshed event after she's in the car for long drives.
Prospects make buying decisions primarily based on emotions, so be sure to appeal to them by selling the benefits of using your products/services.
More on Michael Angelo Caruso's live and online sales coaching at http://www.MichaelAngeloCaruso.com.
This video was recorded via the Zoom platform in Detroit, Michigan.
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